When it comes to leadership, just like everything else, there’s no ONE right way to do it. Today I’m talking about some of the FEELINGS that are associated with great leaders, and how you can tap into your personal brand to show up in that capacity.

Songs can say it all right? So, what is “Show Yourself” from Disney’s Frozen II telling you about your personal brand? Let's find out.

If you’re an entrepreneur, YOU are your brand. YOU create the feelings. The experience. The lasting impression that someone shares after you leave the room. So, what does it look like to include “Family Values” as part of your brand?

If you’ve ever felt stuck in your business, I would BET (and I’m no gambler) that it’s because you’ve neglected your personal brand. So how can you listen to it to get unstuck? Let me explain.

If you’re a service-entrepreneur, you’re bombarded by it every day by people who what the solution for YOU. But, how can they possibly know that, when they don’t know anything about you? At the end of the day, you decide: do you want to run your business the way someone else - who doesn’t know you - says you should? Or, do you want to run it your way?

In the online services space, there is a very low barrier to entry. Which means, there will continually be more and more providers doing what you do. Focusing on the who, what, when, where and how drive competition. if you’re looking to stand out from the crowd, that leaves your WHY.

I work with a lot of people who would consider themselves “multi-dimensional”. I often hear things like, “I just have so many ways I want to contribute to people, I just can’t keep my messaging clear”. Here’s the thing. Being multi-dimensional isn’t confusing, unless you make it confusing. Let me explain.

In the first article in this series, I talked about using our emotions as traffic lights. Today, as the first blog post of 2021, I want to dive deeper into the next step in creating alignment - commitment.

I wrote this brief poem in honor of 2020, and how finding your personal brand can give you the space to be the REAL you. May 2021 allow you the space for a new direction towards your true purpose.

There’s definitely value to doing your research. So when the gurus all say to “do your market research”, we hop right on it. But are you doing those activities with your personal brand in mind?

I love films. Specifically, I’m a big Star Wars fan. My Christmas Tree has a variety of Star Wars ornaments including a Darth Vader a Storm Trooper. It got me to thinking about personal brands, and what the differences are among some of our favorite characters.

I was listening to a training session the other day, and this concept was shared. And it really resonated with me because I see this all the time in marketing efforts. People are overwhelmed by marketing, specifically because they have overcomplicated it to the point that their personal brand becomes lost.

To honor US Thanksgiving, and, since I’m a believer that you can’t be too thankful, I took the opportunity to share my gratitude today. And it became VERY clear to me how tied in our personal brand it to what we’re thankful for.

It’s one of the first things we think we need in our businesses, right? I mean, everyone tells you that you need to know who your ideal customer is. And conveniently, there are so many free resources to help us build one. Let me share with you some of the reasons that your ICA didn’t actually help you.

I Googled, “how to climb the corporate ladder” and found a Forbes article. And as trustworthy of a source as I consider Forbes to be, there’s just so many pieces of this that go directly AGAINST embracing our personal brands.

Merriam-Webster defines tenacity as, “the quality or state of being persistent in maintaining, adhering to, or seeking something valued or desired.” With that definition in mind, I’m sharing my thoughts about how complicated it might be to be tenacious without personal brand alignment.

I’ve heard a lot of misperceptions over the years about what a brand is. Since the cloudiness isn’t doing anyone any favors, today we’ll be looking at the top three things that a brand is NOT.

If you’re looking to outsource your marketing, you’re in essence telling someone else that it’s THEIR responsibility to take care of your brand. And there are a lot of marketing-service providers that will do a great job. BUT IT’S NOT A GIVEN.

Movies can do a great job of explaining complex concepts based on their storytelling principles. Today, we’re looking at what The Breakfast Club can teach us about personal branding.

Are you intrigued by the concept of personal branding, but also hesitant to share too many personal details in your “marketing”? If so, check out this outline of my personal branding trifecta; I hope it sheds some light on what exploring your personal brand truly means.