You might think that as you make more money in your business, you’ll get more time to have fun. But, what if the key to success is actually having fun, and we’re looking at it the wrong way around?

Ever had a time when you realized your personal brands wasn't aligned with your work activities? You're not alone. Check out how we can start to realize this misalignment and what to do about it.

We’re all looking for more YES’s in our business. But are we all taking the most direct path? That is an absolute NO. If it was true, there wouldn’t be people who feel like they waste time and money on marketing. There wouldn’t be any sales people who can’t close. There wouldn’t be sales cycles that take 2 years to get through. Read on to learn the most important things to consider if you want to get to a YES as fast as possible.

No matter if you are an entrepreneur owning your own brand, or an employee working for someone else, brand alignment is the thing that connects you to the company’s products or services. It’s the thing that makes you excited to talk about a solution. It’s the thing that allows you to feel good about what you’re doing every day. It’s the thing that makes marketing and sales as easy as possible ;)

When you look at your Ideal Customer Avatar, how many times are YOU mentioned? But wait, my ideal customer is about my customer, not me, right?

WRONG.

Read on to find out why you need to define what you want in your business before your clients have a chance of connecting with you.

I’ve done a lot of work on Ideal Customer Profiles. Whether you’re in tech or retail, B2B or B2C, a solopreneur or an organization that’s ready to scale, everyone is looking for the “right” customers. So, how do you go about finding these “right” or “ideal” customers? Here are 5 quick tips!

No one goes into business without some kind of target market. There are a million-and-one “nail your niche” free offers out there and once we get our Ideal Customer Avatar created, we feel like we’re all set. But how many of us create our “Busy Jenny” or “Scaling Suzie” and leave them sitting in a pile of other strategic planning?