Tracy Borreson Tracy Borreson

Luck is Not An Effective Marketing Strategy

There are actually a lot of ways people (and companies) can get lucky in Marketing. But sitting back and crossing your fingers and WAITING for them to happen ISN'T a Marketing Strategy. It's waiting to get lucky. But there are ways to increase your "Luck Surface Area"…let’s explore some.

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Tracy Borreson Tracy Borreson

How Marketers can get "Better At" Marketing (Part 4: Innovation)

We've reached the final chapter of the "Better At" Marketing series, which you might think is the final destination. We've discovered, we've aligned and we've measured everything, so we must have an "answer", right? Nope. But we do have a lot that we can iterate on now; so how do we do that?

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Tracy Borreson Tracy Borreson

How Marketers can get "Better At" Marketing (Part 3: Measurement)

There's a lot of nonsense that gets tracked when it comes to Marketing, and a lot of people lose a lot of their time tracking things that don't matter. So, what does it look like to get "Better At" measuring what matters in Marketing? Let's explore, within the context of the Better At movement💖

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Tracy Borreson Tracy Borreson

How Marketers can get "Better At" Marketing (Part 2: Alignment)

Today we're hopping into Part 2 of the "Better At" Marketing series, focusing on ALIGNMENT. Which, if we go back to our definition of “improving others while improving ourselves”, innately involves the relationship between two things 😉 Ready? Let's go!

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Tracy Borreson Tracy Borreson

How Marketers can get "Better At" Marketing (Part 1: Discovery)

What does it mean to be "Better At" something? "Improving others while improving ourselves." But is there room for that in Marketing? Today, let’s look at how Marketers could be Better At Marketing with a focus on DISCOVERY; discovering ourselves, meaningful goals, and how to merge the two.

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Tracy Borreson Tracy Borreson

When Marketing Tactics Destroy Your Strategy

A lot of businesses spend so many mental calories worrying about their marketing TACTICS that the Marketing Strategy tends to get lost in the hustle and bustle. So, what can we do to make sure we DON'T let our marketing tactics distract us from what truly matters?

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Tracy Borreson Tracy Borreson

Seeking the Overlap - For Marketers

Last week on the Crazy, STUPID Marketing show, panelist Baily Hancock introduced the concept of Seeking the Overlap; the idea of which is to: 1) BE Yourself, and 2) find what you have in common with other people. So, how can we do that in marketing? Let’s explore!

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Tracy Borreson Tracy Borreson

How can we create Stronger Marketers in 2025?

Most of us know that the path to becoming stronger at anything is to "spend time under pressure". But if the pressure is applied in the wrong places, it doesn’t work. So, how can we make sure we’re applying MEANINGFUL pressure to create Stronger Marketing Teams? Let’s explore!

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Tracy Borreson Tracy Borreson

The CEO's Guide to More Meaningful Marketing in 2025 (Part Three)

This is it, folks! The third and final installment in this More Meaningful Marketing series, and there's just as many awesome things to cover today, so let's get right to it! If you missed Part One and Part Two, make sure to check those out as well for a holistic view on how to keep your marketing on track in 2025.

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Tracy Borreson Tracy Borreson

The CEO's Guide to More Meaningful Marketing in 2025 (Part Two)

Well, we're back for Part 2 of 3 in this series on how to do more meaningful marketing in 2025 and let’s get right to taking a look at some more things people CHASE in Marketing that AREN'T leading them towards their goals. From gimmicks to automation, from incentives to consistency, we’ve got it all!

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Tracy Borreson Tracy Borreson

The CEO's Guide to More Meaningful Marketing in 2025 (Part One)

I feel like marketing has been failing most businesses this year (2024). But marketing - or rather, how your potential customers build a relationship with your brand PRIOR to buying - will always matter in business. How can we bring back what matters? Start Here.

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Tracy Borreson Tracy Borreson

The Power of SONDER in Marketing

Have you heard of the concept of “Sonder”? It’s based on a human experience, but almost NEVER talked about in marketing. This article explores some related questions around how you’re playing the main character in your OWN story, and your role in your client’s story as well :)

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Tracy Borreson Tracy Borreson

Al Comments: Hurting More Than Helping

In the world of Marketing, there are more and more AI "solutions", and today I need to rant (YES, RANT) about how people are using the new AI Comments option on LinkedIn. It’s just straight up NOT working. And here are some things you can think about to re-think how you’re using it.

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Tracy Borreson Tracy Borreson

Is Your Target Audience ACTUALLY Your Ideal Client?

Oh, the marketing jargon. Does it make your brain want to explode? To prevent that, our brains generally try to group things into categories. But what happens when things get batched that SHOULDN’T? Let’s explore the different between a Target Audience and an Ideal Client for a sneak peek…

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Tracy Borreson Tracy Borreson

Being With VS. Speaking To (in Marketing)

Businesses have a tendency to SPEAK TO people with their Marketing. But if we peel away the business, the financial requirements and the responsibilities, and we simply look at whether or not that works on US; we realize it doesn’t. So, what CAN create that connection? Maybe, it’s more about BEING.

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Tracy Borreson Tracy Borreson

The Be-Have-Do of Marketing

What are you trying to EARN with your Marketing DOING? Likes? Engagement? Shares? Conversations? Sales? Whatever it is, you're TOTALLY trying to use your marketing activities to earn something. But what if success was more about your way of being? Let's explore.

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Tracy Borreson Tracy Borreson

Bringing Agile to Marketing

Marketing is inherently evolutionary. But I didn't really notice how many businesses are NOT treating it that way. Curious how YOUR Marketing Department could benefit by the Agile Principles? Then this article is for you! Which one could YOU implement today?

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Tracy Borreson Tracy Borreson

The Marketing Conundrum: Measuring RESULTS (vs. completing tasks)

What do Traditional vs. Adaptive Management Principles have to do with marketing? Everything. It's time for marketing to come back to being adaptive...but there are some things we need to do to make that happen. Luckily for you, all those things are outlined in this article...Let's go!

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Tracy Borreson Tracy Borreson

Thought Leader vs. Echo Chamber

I think a lot of people - and brands - come to LinkedIn to become Thought Leaders. And I also think what most people experience here is an Echo Chamber. So, what's broken in the "training" that's teaching people to be cookie cutters instead of standing out? Let's explore.

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