Oh, the marketing jargon. Does it make your brain want to explode? To prevent that, our brains generally try to group things into categories. But what happens when things get batched that SHOULDN’T? Let’s explore the different between a Target Audience and an Ideal Client for a sneak peek…

Businesses have a tendency to SPEAK TO people with their Marketing. But if we peel away the business, the financial requirements and the responsibilities, and we simply look at whether or not that works on US; we realize it doesn’t. So, what CAN create that connection? Maybe, it’s more about BEING.

What are you trying to EARN with your Marketing DOING? Likes? Engagement? Shares? Conversations? Sales? Whatever it is, you're TOTALLY trying to use your marketing activities to earn something. But what if success was more about your way of being? Let's explore.

Marketing is inherently evolutionary. But I didn't really notice how many businesses are NOT treating it that way. Curious how YOUR Marketing Department could benefit by the Agile Principles? Then this article is for you! Which one could YOU implement today?

What do Traditional vs. Adaptive Management Principles have to do with marketing? Everything. It's time for marketing to come back to being adaptive...but there are some things we need to do to make that happen. Luckily for you, all those things are outlined in this article...Let's go!

I think a lot of people - and brands - come to LinkedIn to become Thought Leaders. And I also think what most people experience here is an Echo Chamber. So, what's broken in the "training" that's teaching people to be cookie cutters instead of standing out? Let's explore.

Personally, I think "more questions" is the answer to most things. Especially when it comes to generating results. Yet often people get stuck asking the SAME questions over and over, and they end up becoming mostly irrelevant. Let's dive into some of these questions to stop the cycle!

Chief Executive Officer. It's a big job with LOTS of over sight. But many CEO's are letting Marketing Departments run away with budgets and NOT getting any return. So what does a CEO need to do to keep marketing meaningful? If you've been asking yourself that very question, you're in the right place 😊

Last week I received a Forbes email titled: This Year Is Weighing On CMOs. So naturally, it piqued my interest. But what was MORE interesting was the lack of commentary on how to turn that around. Fortunately, I have LOTS of ideas on how to do precisely that. Take a gander 😊

The difference between Marketing as a Cost Centre and a Revenue Engine? A team that's NOT "chasing squirrels"💡And if you want to make that shift, you need to understand which squirrels YOU'RE chasing. Luckily, that’s precisely what this article is all about; identifying YOUR squirrels, and what you can do instead.

What does it mean for Marketing to be Crazy? It means you’re doing the same things over and over and still expecting a different result. It’s something that happens SO often in Marketing, and it adds absolutely NO value to your brand. So how can you identify Crazy efforts and eliminate them? Let’s explore.

People continue to find marketing a confusing business. Not only do different people in the marketing game tell you different things, sometimes they tell you contradictory things, which can make it seem like a minefield. What do YOU need to know to help you navigate that minefield? It’s all about YOU 🫵

More and more often, businesses are focusing on a Product-Led Marketing strategy. It sounds fancy, but all it really means is that the PRODUCT is front and center in marketing efforts. But is it REALLY your product that keeps people wanting more? Or something else? Maybe a combination of things? Let’s explore.

There's a lot of advice on LinkedIn on how to use your profile to optimize your reach / get leads / find job opportunities. And MOST of it is bad. But what makes it bad? The fact that people believe ONE way is the way that will work for all people. Which is never, ever, EVER the case. So what can we do instead? Let’s explore :)

I think conceptually people understand the different between Inbound and Outbound marketing. But in today's digital age, things are starting to get a little blurry. So, let's take a moment to get re-acquainted , as see how we can plug these efforts into sales. Let's go!

Ever get injured because you were trying to do something too fast? I have (more than once), and it makes me think about the pain we cause ourselves - and our businesses - when we go for SPEED above everything else. Are you rushing yourself out of productive marketing opportunities?

Today is World Enablement Day. A day to celebrate the "booming" enablement industry...which is really only an industry because for so long, we HAVEN'T been enabling our people. Including our Marketers. So today, I'm celebrating by outing the bad habits I often see that disable our marketers...so we can enable them again ;)

I see it all the time...the marketing team is responsible for "social media", but we keep them as far away from "sales" as possible, which means we don't empower them with the skills to make social activities MATTER. So, what might it look like if our marketing teams were actually full of social sellers?

As Marketers, we can often get caught up in marketing DOING. It's pretty easy when there are SO many marketing tasks to do daily; regardless of whether or not they add value to our business. But what happens when instead spend more time, effort and energy on the VIBE we're creating?

There are a lot of things a lot of people believe about Marketing. So I thought perhaps I would clear up some of MY beliefs about Marketing, so we can either align or graciously part ways. What is a manifesto? It's a public declaration of the issuers intentions, motives and views. With that, here is My Marketing Manifesto.