This is it, folks! The third and final installment in this More Meaningful Marketing series, and there's just as many awesome things to cover today, so let's get right to it! If you missed Part One and Part Two, make sure to check those out as well for a holistic view on how to keep your marketing on track in 2025.

Well, we're back for Part 2 of 3 in this series on how to do more meaningful marketing in 2025 and let’s get right to taking a look at some more things people CHASE in Marketing that AREN'T leading them towards their goals. From gimmicks to automation, from incentives to consistency, we’ve got it all!

I feel like marketing has been failing most businesses this year (2024). But marketing - or rather, how your potential customers build a relationship with your brand PRIOR to buying - will always matter in business. How can we bring back what matters? Start Here.

Have you heard of the concept of “Sonder”? It’s based on a human experience, but almost NEVER talked about in marketing. This article explores some related questions around how you’re playing the main character in your OWN story, and your role in your client’s story as well :)

In the world of Marketing, there are more and more AI "solutions", and today I need to rant (YES, RANT) about how people are using the new AI Comments option on LinkedIn. It’s just straight up NOT working. And here are some things you can think about to re-think how you’re using it.

Oh, the marketing jargon. Does it make your brain want to explode? To prevent that, our brains generally try to group things into categories. But what happens when things get batched that SHOULDN’T? Let’s explore the different between a Target Audience and an Ideal Client for a sneak peek…

Businesses have a tendency to SPEAK TO people with their Marketing. But if we peel away the business, the financial requirements and the responsibilities, and we simply look at whether or not that works on US; we realize it doesn’t. So, what CAN create that connection? Maybe, it’s more about BEING.

What are you trying to EARN with your Marketing DOING? Likes? Engagement? Shares? Conversations? Sales? Whatever it is, you're TOTALLY trying to use your marketing activities to earn something. But what if success was more about your way of being? Let's explore.

Marketing is inherently evolutionary. But I didn't really notice how many businesses are NOT treating it that way. Curious how YOUR Marketing Department could benefit by the Agile Principles? Then this article is for you! Which one could YOU implement today?

What do Traditional vs. Adaptive Management Principles have to do with marketing? Everything. It's time for marketing to come back to being adaptive...but there are some things we need to do to make that happen. Luckily for you, all those things are outlined in this article...Let's go!

I think a lot of people - and brands - come to LinkedIn to become Thought Leaders. And I also think what most people experience here is an Echo Chamber. So, what's broken in the "training" that's teaching people to be cookie cutters instead of standing out? Let's explore.

Personally, I think "more questions" is the answer to most things. Especially when it comes to generating results. Yet often people get stuck asking the SAME questions over and over, and they end up becoming mostly irrelevant. Let's dive into some of these questions to stop the cycle!

Chief Executive Officer. It's a big job with LOTS of over sight. But many CEO's are letting Marketing Departments run away with budgets and NOT getting any return. So what does a CEO need to do to keep marketing meaningful? If you've been asking yourself that very question, you're in the right place 😊

Last week I received a Forbes email titled: This Year Is Weighing On CMOs. So naturally, it piqued my interest. But what was MORE interesting was the lack of commentary on how to turn that around. Fortunately, I have LOTS of ideas on how to do precisely that. Take a gander 😊

The difference between Marketing as a Cost Centre and a Revenue Engine? A team that's NOT "chasing squirrels"💡And if you want to make that shift, you need to understand which squirrels YOU'RE chasing. Luckily, that’s precisely what this article is all about; identifying YOUR squirrels, and what you can do instead.

What does it mean for Marketing to be Crazy? It means you’re doing the same things over and over and still expecting a different result. It’s something that happens SO often in Marketing, and it adds absolutely NO value to your brand. So how can you identify Crazy efforts and eliminate them? Let’s explore.

People continue to find marketing a confusing business. Not only do different people in the marketing game tell you different things, sometimes they tell you contradictory things, which can make it seem like a minefield. What do YOU need to know to help you navigate that minefield? It’s all about YOU 🫵

More and more often, businesses are focusing on a Product-Led Marketing strategy. It sounds fancy, but all it really means is that the PRODUCT is front and center in marketing efforts. But is it REALLY your product that keeps people wanting more? Or something else? Maybe a combination of things? Let’s explore.

There's a lot of advice on LinkedIn on how to use your profile to optimize your reach / get leads / find job opportunities. And MOST of it is bad. But what makes it bad? The fact that people believe ONE way is the way that will work for all people. Which is never, ever, EVER the case. So what can we do instead? Let’s explore :)

I think conceptually people understand the different between Inbound and Outbound marketing. But in today's digital age, things are starting to get a little blurry. So, let's take a moment to get re-acquainted , as see how we can plug these efforts into sales. Let's go!