I hear a lot of entrepreneurs talking about “re-branding”. As I have seen it, it’s almost 100% related to getting a new logo, updating a business name, or launching a new package. But none of that is truly a re-brand. Why not? Let’s discuss.

In short; EVERYTHING. I’ve heard a lot of definitions of brands over the years. For me, any true definition has to do with feelings. And being memorable. And what makes something memorable? Emotions :)

We so often speak about brands in the sense of huge commercial brands, which can sometimes make it difficult to understand what a personal brand is. And the key to the difference is the word, “personal”. Might seem simple right? But let’s dive a little deeper into what this means.

There is still a lot of mystery that surrounds the concept of personal branding. Probably because they are unique to everyone. Selling them off-the-shelf seems easier for a lot of people. But let me tell you why it’s not.

I participated in a LinkedIn poll a while back asking people if they were allowed to authentically lead in their organizations. My immediate response was, “NO” (based on my experience in my corporate career). To my surprise, 67% of people said, “YES”. But I wondered if people confused authenticity with authority or autonomy. So, I thought I would address it.

We’ve all heard the old saying, “people buy from people”. But while we’re spending so much time on marketing strategy, sales KPI’s, on-boarding procedures, upselling and NPS results, what’s really happening with our employees and the relationships with their jobs?

There are a whole bunch of people out there who can help you with your “branding”. But how do you know when to choose which resource? This post will address the different types of branding resources commonly available, and when it MOST makes sense for people to choose one.

As John Quincy Adams said about leadership, “if your actions inspire others to dream more, learn more, do more, and become more, you are a leader.” But what does it take for us to inspire this kind of action? Leading…by design.

This concept continues to be a struggle in the personal branding space. A lot of people think personal branding is a marketing tactic; an activity in showing up a pre-defined way to achieve what they want. Except it’s not. Let’s explore the concept a little deeper.

I’ve been using this header on my website for a while now, and I thought maybe it could use some framing. When a business is new, it starts out based on the foundation of ONE brand…the owners brand. Here are the benefits of doing that ON PURPOSE.

Do you decide on your actions with a specific intention in mind? I’m not one to always have a plan for EVERYTHING. That’s because plans are usually based on executing a list of things that have been decided based on an intentional RESULT, instead of an intentional WAY OF BEING. But what if we flipped the script?

We’ve all heard the phrase, “work-life-balance”. But balance, by definition, means, “a condition in which different elements are equal or in the correct proportions.” But what are the correct proportions at any given time? Just ask your personal brand.

So many things in life are a journey. A personal brand is no different. As you grow and change, your personal brand changes with you. And, there’s different support you need at each stage. Here’s a brief scale of what type of support can help best at each stage of your personal branding journey.

When it comes to telling people who you are and what you do, there are SO many “scripts”; which may provide you with useful information; but trying to share YOUR why in someone else’s words is just super hard. So, you need to use your own vocabulary. Read on to find out how.

I use this phrase a lot when it comes to connecting with people. But, do you know who “your people” are? A lot of people confuse the concept with an Ideal Customer Avatar. But they are NOT the same thing. Read on.

Many personal branding consultants are focusing on your digital appearance; how you show up online. And this is an ASPECT of personal branding. But it’s not the whole story. Here’s why it’s dangerous to assume that your personal brand is ONLY your digital appearance.

In the last week, I’ve had two different clients share with me that they are afraid of being seen a certain way, so it stops them from showing up. Based on their personal brands, it would be absolutely IMPOSSIBLE for them to show up those ways…if they were showing up authentically. But the fear is still there. It might be for you too. So, let’s explore it :)

I talk a lot about the power of personal brands in messaging and marketing. But personal branding also provides great access to finding the habits (in your business AND your life) that actually support you getting where you want to go.

It’s no secret that I’m passionate about authentic voices in the market; for people to share their stories in their words. Here’s why.

I’ve always been one to “get my thinking cap on”. And thinking can help you in a variety of areas. But when it comes to personal branding, the more important cap to wear is your “feeling cap”. Here’s what THAT cap feels like.