Last week on The Digital Download, special guest David Nour talked all about relationship economics and about what it looks like to really INVEST in relationships from a business perspective. And while this type of relationship building usually falls on sales, what could it look like if marketing got involved?

Bold statement, I know. I mean, no one can predict the future, right? In today's day and age, we're facing a bunch of BIG problems. Problems we don't have solutions yet, the pieces of which can be found TODAY in individual people, individual companies, and individual organizations.

The marketing industry has long offered many external marketing options. Yet, most companies also create corporate structures with an internal marketing department. Which one is best for YOU? And how do you choose? Come explore the pros and cons of each to take away the path that's right for YOU 💖

Any strong marketing program is rooted in strong Marketing Bones. But what CREATES strong marketing bones? It may be more related to what creates strong HUMAN bones than you might think 😉 Let’s explore together some of the things we can do to make sure we’re building a solid marketing foundation.

When it comes to social media, The Algorithm is the King. He decides what you're allowed to do, who you're allowed to talk to, and what you can say to them. Doesn't sound like the best environment for creating an inspiring Marketing Program, does it? Here’s how to play YOUR Game instead :)

Many companies use their marketing efforts to “demonstrate their expertise”. But how do we turn demonstrations into opportunities for our ideal clients to BELIEVE in our expertise? Whether you're demonstrating in a sales call, a technology demo, or a case study, the inputs are the same…so let’s explore.

Easy, Fast & Fun. It's the Holy Grail of promises right? But what MAKES something easy, fast and fun? And can that REALLY exist in marketing? THAT'S what I'm exploring in today's article. Because it's 2024...and it's time to get real about what Easy, Fast & Fun looks like for YOUR business.

Effective marketing still seems to be elusive for many companies. We spend lots of time, effort, energy and budget with little results. So, what can we do about it? In this article, I explore some new perspectives on some of the Top Marketing Questions of 2023, and why companies are still missing the mark.

Day in and day out, I see people trying to do WAY too many things from a marketing perspective. Over extending their budgets and people capacity, all for the sake of DOING something. The culmination of which is probably layoffs. But what would happen if you could actually CREATE Your One Thing?

ChatGPT has been around for a while now. And at the beginning of it's rise to power, many people were concerned that it was going to "replace" marketers. But while content is a piece of Marketing, it's by no means EVERYTHING. So let’s see what ChatGPT can (and CAN’T) replace in Marketing. Let's go.

The reason most businesses are created is to challenge the status quo. And then, slowly, THAT unique founding principle gets lost; gets overwhelmed by doing things that OTHER companies have done, following someone else's path, until you're just another one of many. But it doesn’t have to happen that way…

I talk a lot about being authentic. I talk a lot about authentic marketing. AND...a lot of people tell me that "authentic" has become a buzz word and doesn't mean anything any more. Well, it does to ME. And that’s all that really matters when it comes to authenticity…what YOU feel. Read on to understand why.

Educational Content. A lot of companies are creating it. If you go by the 4-1-1 Social Content Rules, it probably makes up 67% of the content you're creating. But is it doing what you HOPED it would do? If not, you’re probably missing the most critical component to making that work…and it’s not what you think.

The Demo. It's the Holy Grail of a lot of software sales cycles. If we can just get people on a demo, they'll realize they need precisely what we have and buy it? But is that really true? In what part of our funnel does it actually make sense? Let's explore what this looks like for our friends in B2B tech orgs.

Marketing Innovation & Marketing Technology are NOT the same thing (as much as the Martech companies might try to convince you otherwise). Want to learn the difference between the two? Check out this overview! You might just learn why your marketing tech stack hasn't delivered any value to you yet 💡

You're probably familiar with the phrase, "it takes two to Tango". Well, the same is true of a conversation. Without two parties, no CONNECTION is possible. Today, let’s explore what that kind of connection looks like when it comes to business...specifically in networking, marketing and sales.

I think in today's business environment, people are constantly looking for answers. And not just any answer, the "right answer". But, how can we get the right answer when we're asking the wrong questions? And how can we start asking the questions that get us to the answers that matter?

There's a lot of advice out there about "fixing" your marketing. Ditto that with sales. And a lot of conflicting advice at that. But what if the problem isn’t that they’re broken; but that they’re disconnected? You might have an unknown gap between the two, and if so, how can we get them connected? Let's explore.

In Canada, MOST people who are employed are in sales. And sales is now both an in-person and digital experience. So how can we stand out from the crowd online? It’s not by sending the MOST generic messages. It’s by igniting your personal brand to build connections and conversations that matter to people.

It's well known that as a business grows, there are different things needed; roles, systems, cash flow. So, businesses tend to focus on these things to facilitate the next stage of growth. But how does marketing play into that puzzle? Today, we’ll explore the risks of "What We've Always Done" Marketing.