Do you have an emotional connection to the brands you trust the most? It might seem like a no-brainer question, but when it comes to marketing, there's a lot of fear in using "too much emotion". But what CAN we accomplish when we get brave enough to reveal the true human sides of our businesses?

Impressions vs. First Impressions...which are you focused on? While most of us WANT to care more about our first impressions than the vanity metric, it's pretty easy to get sucked in. And then we get “too busy” and forget to focus on our first impressions, digitally AND in real life. So, what can we do?

Simply put...because your using a B2C strategy. Let’s explore exactly HOW these B2C marketing strategies are hurting your business, and what you can do instead, as a B2B business, to generate the funnel you need to meet your revenue goals.

People talk about sales and marketing and networking as if they are all different things. But are they really? Let’s explore how these ideas have historically been divided and whether or not those divisions HELP us or HINDER us in the creation of a digital revenue stream that matches our goals.

I often hear people talk about persuasion when it comes to marketing. There's even an entire marketing discipline associated with it now. So let’s look at some of the common ways persuasion marketing is implemented by B2B companies...and let's ALSO look at how a shift in focus to PEOPLE over persuasion might look.

There's this thing that happens as businesses grow; they become more structured. And with more structure, they inherently become LESS entrepreneurial. But what happens when we lose that point of view? This article will specifically explore how you can create an entrepreneurial mindset in your marketing.

Did you ever see that movie, "Crazy Stupid Love"? It's a movie about how love can be so simple, yet so overly complicated at the same time. Marketing is the same. It CAN be so simple, yet most businesses overly complicate it. How do you keep it SIMPLE? Let’s explore.

There's a lot of confusion in Marketing between a TACTIC and a STRATEGY. A Strategy is a plan of action designed to achieve an overall aim. A Tactic is a step you undertake to accomplish your strategy. Have you ignored your Strategy and filled your marketing program with Tactics that don’t work? Let’s explore.

I read a post today that said, "Content has become so important in marketing because it fills the gap between buyer and seller". But is it REALLY filling the gap? I would argue NOT. It might GO in the gap. But it doesn't FILL the gap. Not all the way. So, what else do we need if content isn't getting us all the way there?

You know the benefit of having a senior marketing resource on your team? They'll ask you the important questions. If you don’t have the budget for a full-time, senior marketing resource, let's explore how we can go deeper on the questions we DO know to ask, to get to the answers that really matter 💡

Not all Marketing KPI's are created equal. Some have great value for your business. And some are mostly irrelevant. You must choose wisely. Let's take a look at some of the most common marketing KPI's for B2B businesses and explore when they make sense, and when they don't.

Ever get the feeling you're hearing a bunch of "me, me, me, me" when you listen to marketing? Yeah, me too. Somewhere along the line, people (and companies) decided that marketing was about telling people what it is we do. But it doesn’t work. Let’s explore why…AND what we can do differently.

Every year, there's a new marketing tactic (or more) to add to the potential roster of how businesses market themselves. So, for a new business, where do you start? Research all the options until you are totally overwhelmed? Do what everyone else in your industry is doing? There’s a better way :)

Marketing seems mostly to focus on consumption. But what if it wasn’t? What if, instead, we looked at how we might create conversation with our marketing efforts instead of just worrying about how many people CONSUMED them? Let’s explore.

More content = more eyes on your brand...right? Unfortunately not. Just because content gets CREATED, doesn’t mean Your People are seeing it. So what does? Let’s explore how to get YOUR content in front of the people who matter to YOU.

Most companies are looking to systems and automation to empower results in sales and marketing. But increasingly, they are realizing that the people behind the scenes, the ones USING the systems and automations, aren't "in it to win it". So how do you get them “in it”? Let’s explore :)

If you're not happy with your sales efforts TODAY, doing more THINGS ISN'T going to generate MORE sales for you. They're just going to COST you more. Scaling sales never was about doing MORE things, but the RIGHT things. The HUMAN things. So let’s start building…

At the end of January 2023, Forbes released an article titled, "10 Marketing Trends & Predictions for 2023". I thought it would be a fun exercise for each of us to explore where we're currently trending on each of these items, considering we're almost half-way through 2023. Let's hop right into it :)

What do diamonds and brands have in common? More than you might think! Let’s have some fun today exploring the similarities between understanding what makes a diamond valuable and what makes a brand valuable :)

Return on Investment is probably one of the most common KPI's when it comes to a monetary spend. We put X amount of money into a project with the intent of having MORE than X when we're done. It's a good metric. And it could be even better if we considered TIME in the equation.