For a long time, I had an issue with the word "dominance”. Because to me, dominance is related to conquering. But what if your digital dominance could exist in INFLUENCE only? Maybe...just maybe...it looks like Community.

If you've ever heard me speak about KPI's, you'll know that I think most sales KPI's are whack. Whether your a big business, or just starting out as an entrepreneur, you'll find lots of information on things you "should" track. But are these metrics driving the behavior that actually converts?

For years, corporate work environments have been celebrating the robotic efficiency of humans. So much so, that humans start measuring themselves against a robotic standard. But, what if transformation is only available to humans?

What does it mean to be social? It looks a little bit different for everyone. It's not about everyone in your business being an extrovert and bringing back 100 business cards. It's about creating space for your most influential people to share, socially, what you do and why you do it.

There's a lot of talk about digital transformation. But what does that really mean? A lot of businesses implement software "solutions", but BUYING a solution doesn't mean that you've experienced a transformation.

Sales often gets a bad wrap. Why? Because people show up to SELL. The show up to CONVINCE. They show up to make you question yourself and then tell you they are the answer to your problem. Ugh. So what can we do instead?

I think we give far too few things the opportunity to be transformational. We save a personal transformation for a HUGE event. But what if some of those every day things - like networking - could be transformational as well?

Most spaces are created to support people DOING a thing. So, when we're aligned on what we're there to do, why do people start to feel so mis-aligned? Because rarely do people create an intention of what it FEELS like to show up and do that. Let’s explore what really gets your people to participate in community…the FEELING of Belonging.

Many people believe that personal branding is all about you and how you show up. BUT…if your personal brand is the EXPERIENCE that other people have of you, a personal brand CANNOT exist without other people. Let’s dive a little deeper.

Like a lot of things in life and business, many people think that the development of a brand is LINEAR. Here’s the rub. Brand building is NOT linear. Because the human experience is not linear. So, if we DON’T develop a brand linearly, how does it happen? MOSAIC-ly.

A battle to the death…which will win? Corporate Brands or Personal Brands? Or maybe, just maybe, there’s a way to create harmony between the two. Is it complex? Yes. But it’s also simple.

Your brand experience is how someone else feels about you when you leave the room. It’s always evolving. So, what type of support works best in the development of your intentional brand experience. Let’s explore.

So many people are looking for the “easy way” these days. And to be fair, the marketing industry is all about selling it to you. But I’ve seen the “easy way” have a NEGATIVE impact on brands one too many times. So let’s explore the benefits of YOUR way vs the “easy way”.

“Talking it Out” for me is a critical component of how I process information. But “just talking” (especially to myself) is NOT where I find the most value. It’s in talking to others. So today, I’m exploring how conversations create the space for us to learn what being authentic means for each of us.

No, I’m not talking about face masks due to the COVID-19 pandemic. And I’m also not talking about Halloween masks, although it is that time of year. I’m talking about the masks we put on every day to go to work. So let’s break down a few of the reasons why most people wear a mask to work.

OK all. I want to talk about something that’s super important to me. The curation of authentic experiences. Specifically, of HUMAN experiences. It all comes down to how others are affected by interacting with your personal brand. Are you curating that by design?

I’m a fan of dictionary definitions as a place to start a conversation. And this one is going to be GOOD. Because our friends at Merriam-Webster have a plethora of definitions for authenticity. So let’s break it down to figure out what we mean by “being authentic” when it comes to personal branding.

Like most things that take ACTION in life, knowing the theory behind personal branding is all well and good, but if it’s not put into practice, it doesn’t become part of your behavior. If you want to become a personal branding Jedi, you must put your personal brand to work. How? Let’s let some Yoda guidance lead us :)

Living your personal brand. It’s the activity of being yourself. But in a world that’s so good at telling us who we SHOULD be, what we SHOULD want, what our goals SHOULD look like, somehow the concept of just being ourselves gets lost. Here’s how to get it back.

Like with all things, each individual person has their own definition of a brand voice. But there are some standard things that you should know in terms of what a brand voice ISN’T so you can set your expectations accordingly.