When people SELL a thing vs. ARE a thing

Sales often gets a bad wrap.

Why?

Because people show up to SELL. The show up to CONVINCE. They show up to make you question yourself and then tell you they are the answer to your problem.

Just...UGH.

I had an experience on LinkedIn recently where I was chatting with someone who, in their tagline, mentioned something about Simple Conversations.

I love conversations, myself. So we started chatting in the DM's.

And as soon as I asked if she wanted to have a virtual chat, she said she wasn't a "small talk" kind of person.

Umm...OK. Doesn't your tagline suggest that's EXACTLY the kind of person you are?

This is the difference between building relationships with people who are trying to SELL you something vs. someone who truly believes in something.

She's trying to sell Simple Conversations. Fine. Not saying she can't.

Just saying that if you really BELIEVE in the power of simple conversations, wouldn't you be open to having them?

When people sell a thing, they spend all their time coming up with "ideal" taglines to target "ideal" customers. They cut off any conversation they think can't immediately lead to a sale. They focus on efficiency and volume over taking the time to build a relationship.

The good news is, when you get in a conversation, you can pick these people out pretty quickly. And you can easily learn to not spend your valuable time there.

But when you encounter people who truly believe in the things they are "selling", they show up and DO them. If you believe in Togetherness as an example (as I do), you show up and CREATE Togetherness for people. You create it for yourself. And the world sees it.

And not only SEES it, but EXPERIENCES it.

That's what creates connection.

And that's one of the biggest problems in any sales strategy...is focusing on the SALE before focusing on creating an experience for people that helps them understand that you have their best interests at heart 💖

I'm sure you have your own examples of people who are selling a belief they really don't live. The experience is almost ALWAYS broken.

So don't be that person. Don't be the person (or company) who builds a sales foundation of sand.

Find a thing you can be authentic about, and talk about THAT.

The rest will come.

If you need someone to chat it out with, I’d love to 💕