What do you do when you want to grow past where you currently are? The answer isn’t to SHIFT to MIRROR what someone else has done (which is what most businesses do). Come and explore how erasing your uniqueness in business eliminates your ability to scale, instead of creating it; and what you can do instead.

With all the complexities of remote work, digital selling and digital marketing, how can you bring a people-first focus to your digital interactions? Well, that's what we're here together to discuss. And it all starts with…INTENTION.

Almost all of the hype in sales and marketing in the past 10 years has been about automation. Doing MORE things. But if MORE was actually helping, wouldn't there be more companies with an over-flowing funnel and less doing mass layoffs? Let’s look at what optimizing the people behind the scenes could do…

Maybe I'm crazy, but I don't feel like anyone LIKES feeling like a transaction. I mean, it always FEELS different to be seen like a person BEFORE someone helps you. That FEELING is your brand. And it possible to create by simply: 1) Honoring what's important to you, and 2) Being intentional about delivering that to other people.

On the surface, for people who don't have a deep understanding of brand, generative AI likely seems amazing. But with the current value of most brand inputs, there are HUGE gaps in the creation of MEANINGFUL content. Let's explore some of the myths on which this and other similar types of AI are based that are sending us in the wrong direction.

Do you think a business can be “like a family”? A lot of career coaches say it's a red flag. But what if there was more truth to it than we thought? I love me a good "What If", so today, let's explore how much Families and Businesses actually have in common 😉

For companies of a certain size, scalability ALWAYS becomes part of the equation. But does scalability happen BECAUSE of people? Or IN LIEU of people? There are some key things that are required for a business to scale…let’s see where PEOPLE come to play in the equation.

Marketing is all about connecting with the people who need what your company offers. About creating enough influence in your industry that people come to you for answers. But most marketing DOESN'T do this. Here’s how to audit if yours DOES :)

In simple terms, your funnel is the way you move people through the process of finding out you exist to buying what you're selling. It's a process with multiple points. Which means, there are lots of places the process can break. So how do you make sure you’re not running broken funnel processes? Read on :)

Advertising. It's one of the loudest things in the Marketing arena. But advertising is only a one-way announcement to the world. And nobody builds a relationship off a one-way “connection”. So, if you're looking to drive digital influence, and advertising isn't the thing that does it, then what does?

When innovation is one of the key principles in which companies do business today, why do we keep moving back instead of moving forward? To be fair, it's much easier to go back to something we know then going towards something we don't. But what do we risk by going back?

All of us are wondering unique thoughts during the work day. The majority of people just keep their thoughts to themselves. But at the end of the day, what your people WONDER is the access point to their greatest contribution. So what if we talked about it more? Especially in our marketing…

It's a New Year. A time when many individual humans are looking at what they can do differently to get the results they want. But what about on a business front? Are we doing “more of the same” in our marketing and expecting different results? Perhaps we can be a little more intentional…

I'm all about experiences. Always have been. Always will be. And one of the things that STILL boggles my mind is the lack of effort that most brands put into their digital experience. So today I want to talk about the most important thing you can do in 2023 to make your digital experiences work for you.

I've worked in Marketing for a LONG time. And since the dawn of social media in the workplace (yes, I'm THAT old), companies have been policing social media. Which is actually STOPPING you from growing your digital influence. What can help? Empowering your people. Let’s talk about how to do that :)

Most often, when it comes to marketing, we track QUANTITY. The number of engagements, or pieces of content, or people who came by our booth. But while quantity might be the easiest thing to measure, it isn't always the most MEANINGFUL. So, how about we introduce something a little more meaningful into our metrics?

So many businesses only focus on the tech piece of digital transformation. But it's NOT about the technology. It never was. It's about the PEOPLE using the technology. In a way that shows other people what your business is all about. Authentically.

Digital Influence isn’t built without intention. Yet somehow, people still think that if they just post enough content, it will build. That's like saying, "just pile up enough wood over there and the barn will build itself". That's a hard no. So, how CAN you build Digital Influence? Let's break down the INPUTS.

If self care in business is “the practice of taking an active role in protecting the company's well-being and happiness, in particular during periods of stress”, how might we INTENTIONALLY create space for that in the workplace?

If you're not in the business of working for yourself, you might think that your personal brand has no relevance in the workplace. You might have even been outright TOLD that by a manager or co-worker at some point in your career. But it’s just not true.