More and more often, businesses are focusing on a Product-Led Marketing strategy. It sounds fancy, but all it really means is that the PRODUCT is front and center in marketing efforts. But is it REALLY your product that keeps people wanting more? Or something else? Maybe a combination of things? Let’s explore.

There's a lot of advice on LinkedIn on how to use your profile to optimize your reach / get leads / find job opportunities. And MOST of it is bad. But what makes it bad? The fact that people believe ONE way is the way that will work for all people. Which is never, ever, EVER the case. So what can we do instead? Let’s explore :)

I think conceptually people understand the different between Inbound and Outbound marketing. But in today's digital age, things are starting to get a little blurry. So, let's take a moment to get re-acquainted , as see how we can plug these efforts into sales. Let's go!

Ever get injured because you were trying to do something too fast? I have (more than once), and it makes me think about the pain we cause ourselves - and our businesses - when we go for SPEED above everything else. Are you rushing yourself out of productive marketing opportunities?

Today is World Enablement Day. A day to celebrate the "booming" enablement industry...which is really only an industry because for so long, we HAVEN'T been enabling our people. Including our Marketers. So today, I'm celebrating by outing the bad habits I often see that disable our marketers...so we can enable them again ;)

I see it all the time...the marketing team is responsible for "social media", but we keep them as far away from "sales" as possible, which means we don't empower them with the skills to make social activities MATTER. So, what might it look like if our marketing teams were actually full of social sellers?

As Marketers, we can often get caught up in marketing DOING. It's pretty easy when there are SO many marketing tasks to do daily; regardless of whether or not they add value to our business. But what happens when instead spend more time, effort and energy on the VIBE we're creating?

There are a lot of things a lot of people believe about Marketing. So I thought perhaps I would clear up some of MY beliefs about Marketing, so we can either align or graciously part ways. What is a manifesto? It's a public declaration of the issuers intentions, motives and views. With that, here is My Marketing Manifesto.

Everyone is always looking for THE Marketing Success Formula. But what if it doesn't exist? Not that there aren't a TON of businesses who PROMISE that. But a promise doesn't go as far as it used to. If we can't depend on other people's promises...what can we depend on? Figuring out OUR way. OUR Marketing Success Formula.

What role can Positive Intent play in Sales and Marketing? At face value, you might not think it’s relevant in these spaces. Most likely because it contradicts our intent to SELL. And somehow, that isn’t related to assuming people are doing their best. Or does it? Or maybe the better question is...or COULD it?

Marketing is a game of being memorable. Of creating experiences that differentiate you from other brands. But what happens when the marketing "rules" distract you from that? Let’s explore what does - and what DOESN'T - make a brand memorable.

There is a SCIENCE in Marketing. Neuroscience to be precise. So what role does the brain play in the brand relationships we build from a marketing perspective? I think you’d be interested to know that there’s more than meets the eye! So let’s don our lab coats and take a look!

Marketers are always trying to get people to Know, Like and Trust their brand. But are the efforts delivering? Let's take a look at what it really MEANS to have someone Know, Like and Trust your brand, so that you can determine which of your marketing efforts (if any) are actually contributing 💡

Marketers are often "behind-the-scenes" people. At the same time, it's becoming more and more common for brands to use their people as there competitive advantage (not their corporate brochures, swag or demos). So let's look at what a NEW version of marketing might look like, with people at the core 💖

Last week on The Digital Download, special guest David Nour talked all about relationship economics and about what it looks like to really INVEST in relationships from a business perspective. And while this type of relationship building usually falls on sales, what could it look like if marketing got involved?

Bold statement, I know. I mean, no one can predict the future, right? In today's day and age, we're facing a bunch of BIG problems. Problems we don't have solutions yet, the pieces of which can be found TODAY in individual people, individual companies, and individual organizations.

The marketing industry has long offered many external marketing options. Yet, most companies also create corporate structures with an internal marketing department. Which one is best for YOU? And how do you choose? Come explore the pros and cons of each to take away the path that's right for YOU 💖

Any strong marketing program is rooted in strong Marketing Bones. But what CREATES strong marketing bones? It may be more related to what creates strong HUMAN bones than you might think 😉 Let’s explore together some of the things we can do to make sure we’re building a solid marketing foundation.

When it comes to social media, The Algorithm is the King. He decides what you're allowed to do, who you're allowed to talk to, and what you can say to them. Doesn't sound like the best environment for creating an inspiring Marketing Program, does it? Here’s how to play YOUR Game instead :)

Many companies use their marketing efforts to “demonstrate their expertise”. But how do we turn demonstrations into opportunities for our ideal clients to BELIEVE in our expertise? Whether you're demonstrating in a sales call, a technology demo, or a case study, the inputs are the same…so let’s explore.