Ever get injured because you were trying to do something too fast? I have (more than once), and it makes me think about the pain we cause ourselves - and our businesses - when we go for SPEED above everything else. Are you rushing yourself out of productive marketing opportunities?

Today is World Enablement Day. A day to celebrate the "booming" enablement industry...which is really only an industry because for so long, we HAVEN'T been enabling our people. Including our Marketers. So today, I'm celebrating by outing the bad habits I often see that disable our marketers...so we can enable them again ;)

I see it all the time...the marketing team is responsible for "social media", but we keep them as far away from "sales" as possible, which means we don't empower them with the skills to make social activities MATTER. So, what might it look like if our marketing teams were actually full of social sellers?

As Marketers, we can often get caught up in marketing DOING. It's pretty easy when there are SO many marketing tasks to do daily; regardless of whether or not they add value to our business. But what happens when instead spend more time, effort and energy on the VIBE we're creating?

There are a lot of things a lot of people believe about Marketing. So I thought perhaps I would clear up some of MY beliefs about Marketing, so we can either align or graciously part ways. What is a manifesto? It's a public declaration of the issuers intentions, motives and views. With that, here is My Marketing Manifesto.

Everyone is always looking for THE Marketing Success Formula. But what if it doesn't exist? Not that there aren't a TON of businesses who PROMISE that. But a promise doesn't go as far as it used to. If we can't depend on other people's promises...what can we depend on? Figuring out OUR way. OUR Marketing Success Formula.

What role can Positive Intent play in Sales and Marketing? At face value, you might not think it’s relevant in these spaces. Most likely because it contradicts our intent to SELL. And somehow, that isn’t related to assuming people are doing their best. Or does it? Or maybe the better question is...or COULD it?

Marketing is a game of being memorable. Of creating experiences that differentiate you from other brands. But what happens when the marketing "rules" distract you from that? Let’s explore what does - and what DOESN'T - make a brand memorable.

There is a SCIENCE in Marketing. Neuroscience to be precise. So what role does the brain play in the brand relationships we build from a marketing perspective? I think you’d be interested to know that there’s more than meets the eye! So let’s don our lab coats and take a look!

Marketers are always trying to get people to Know, Like and Trust their brand. But are the efforts delivering? Let's take a look at what it really MEANS to have someone Know, Like and Trust your brand, so that you can determine which of your marketing efforts (if any) are actually contributing 💡

Marketers are often "behind-the-scenes" people. At the same time, it's becoming more and more common for brands to use their people as there competitive advantage (not their corporate brochures, swag or demos). So let's look at what a NEW version of marketing might look like, with people at the core 💖

Last week on The Digital Download, special guest David Nour talked all about relationship economics and about what it looks like to really INVEST in relationships from a business perspective. And while this type of relationship building usually falls on sales, what could it look like if marketing got involved?

Bold statement, I know. I mean, no one can predict the future, right? In today's day and age, we're facing a bunch of BIG problems. Problems we don't have solutions yet, the pieces of which can be found TODAY in individual people, individual companies, and individual organizations.

The marketing industry has long offered many external marketing options. Yet, most companies also create corporate structures with an internal marketing department. Which one is best for YOU? And how do you choose? Come explore the pros and cons of each to take away the path that's right for YOU 💖

Any strong marketing program is rooted in strong Marketing Bones. But what CREATES strong marketing bones? It may be more related to what creates strong HUMAN bones than you might think 😉 Let’s explore together some of the things we can do to make sure we’re building a solid marketing foundation.

When it comes to social media, The Algorithm is the King. He decides what you're allowed to do, who you're allowed to talk to, and what you can say to them. Doesn't sound like the best environment for creating an inspiring Marketing Program, does it? Here’s how to play YOUR Game instead :)

Many companies use their marketing efforts to “demonstrate their expertise”. But how do we turn demonstrations into opportunities for our ideal clients to BELIEVE in our expertise? Whether you're demonstrating in a sales call, a technology demo, or a case study, the inputs are the same…so let’s explore.

Easy, Fast & Fun. It's the Holy Grail of promises right? But what MAKES something easy, fast and fun? And can that REALLY exist in marketing? THAT'S what I'm exploring in today's article. Because it's 2024...and it's time to get real about what Easy, Fast & Fun looks like for YOUR business.

Effective marketing still seems to be elusive for many companies. We spend lots of time, effort, energy and budget with little results. So, what can we do about it? In this article, I explore some new perspectives on some of the Top Marketing Questions of 2023, and why companies are still missing the mark.

Day in and day out, I see people trying to do WAY too many things from a marketing perspective. Over extending their budgets and people capacity, all for the sake of DOING something. The culmination of which is probably layoffs. But what would happen if you could actually CREATE Your One Thing?