Everyone is always looking for THE Marketing Success Formula. But what if it doesn't exist? Not that there aren't a TON of businesses who PROMISE that. But a promise doesn't go as far as it used to. If we can't depend on other people's promises...what can we depend on? Figuring out OUR way. OUR Marketing Success Formula.

What role can Positive Intent play in Sales and Marketing? At face value, you might not think it’s relevant in these spaces. Most likely because it contradicts our intent to SELL. And somehow, that isn’t related to assuming people are doing their best. Or does it? Or maybe the better question is...or COULD it?

Marketing is a game of being memorable. Of creating experiences that differentiate you from other brands. But what happens when the marketing "rules" distract you from that? Let’s explore what does - and what DOESN'T - make a brand memorable.

There is a SCIENCE in Marketing. Neuroscience to be precise. So what role does the brain play in the brand relationships we build from a marketing perspective? I think you’d be interested to know that there’s more than meets the eye! So let’s don our lab coats and take a look!

Marketers are always trying to get people to Know, Like and Trust their brand. But are the efforts delivering? Let's take a look at what it really MEANS to have someone Know, Like and Trust your brand, so that you can determine which of your marketing efforts (if any) are actually contributing 💡

Marketers are often "behind-the-scenes" people. At the same time, it's becoming more and more common for brands to use their people as there competitive advantage (not their corporate brochures, swag or demos). So let's look at what a NEW version of marketing might look like, with people at the core 💖

Last week on The Digital Download, special guest David Nour talked all about relationship economics and about what it looks like to really INVEST in relationships from a business perspective. And while this type of relationship building usually falls on sales, what could it look like if marketing got involved?

Bold statement, I know. I mean, no one can predict the future, right? In today's day and age, we're facing a bunch of BIG problems. Problems we don't have solutions yet, the pieces of which can be found TODAY in individual people, individual companies, and individual organizations.

The marketing industry has long offered many external marketing options. Yet, most companies also create corporate structures with an internal marketing department. Which one is best for YOU? And how do you choose? Come explore the pros and cons of each to take away the path that's right for YOU 💖

Any strong marketing program is rooted in strong Marketing Bones. But what CREATES strong marketing bones? It may be more related to what creates strong HUMAN bones than you might think 😉 Let’s explore together some of the things we can do to make sure we’re building a solid marketing foundation.

When it comes to social media, The Algorithm is the King. He decides what you're allowed to do, who you're allowed to talk to, and what you can say to them. Doesn't sound like the best environment for creating an inspiring Marketing Program, does it? Here’s how to play YOUR Game instead :)

Many companies use their marketing efforts to “demonstrate their expertise”. But how do we turn demonstrations into opportunities for our ideal clients to BELIEVE in our expertise? Whether you're demonstrating in a sales call, a technology demo, or a case study, the inputs are the same…so let’s explore.

Easy, Fast & Fun. It's the Holy Grail of promises right? But what MAKES something easy, fast and fun? And can that REALLY exist in marketing? THAT'S what I'm exploring in today's article. Because it's 2024...and it's time to get real about what Easy, Fast & Fun looks like for YOUR business.

Effective marketing still seems to be elusive for many companies. We spend lots of time, effort, energy and budget with little results. So, what can we do about it? In this article, I explore some new perspectives on some of the Top Marketing Questions of 2023, and why companies are still missing the mark.

Day in and day out, I see people trying to do WAY too many things from a marketing perspective. Over extending their budgets and people capacity, all for the sake of DOING something. The culmination of which is probably layoffs. But what would happen if you could actually CREATE Your One Thing?

ChatGPT has been around for a while now. And at the beginning of it's rise to power, many people were concerned that it was going to "replace" marketers. But while content is a piece of Marketing, it's by no means EVERYTHING. So let’s see what ChatGPT can (and CAN’T) replace in Marketing. Let's go.

The reason most businesses are created is to challenge the status quo. And then, slowly, THAT unique founding principle gets lost; gets overwhelmed by doing things that OTHER companies have done, following someone else's path, until you're just another one of many. But it doesn’t have to happen that way…

I talk a lot about being authentic. I talk a lot about authentic marketing. AND...a lot of people tell me that "authentic" has become a buzz word and doesn't mean anything any more. Well, it does to ME. And that’s all that really matters when it comes to authenticity…what YOU feel. Read on to understand why.

Educational Content. A lot of companies are creating it. If you go by the 4-1-1 Social Content Rules, it probably makes up 67% of the content you're creating. But is it doing what you HOPED it would do? If not, you’re probably missing the most critical component to making that work…and it’s not what you think.

The Demo. It's the Holy Grail of a lot of software sales cycles. If we can just get people on a demo, they'll realize they need precisely what we have and buy it? But is that really true? In what part of our funnel does it actually make sense? Let's explore what this looks like for our friends in B2B tech orgs.