More content = more eyes on your brand...right? Unfortunately not. Just because content gets CREATED, doesn’t mean Your People are seeing it. So what does? Let’s explore how to get YOUR content in front of the people who matter to YOU.

Most companies are looking to systems and automation to empower results in sales and marketing. But increasingly, they are realizing that the people behind the scenes, the ones USING the systems and automations, aren't "in it to win it". So how do you get them “in it”? Let’s explore :)

If you're not happy with your sales efforts TODAY, doing more THINGS ISN'T going to generate MORE sales for you. They're just going to COST you more. Scaling sales never was about doing MORE things, but the RIGHT things. The HUMAN things. So let’s start building…

At the end of January 2023, Forbes released an article titled, "10 Marketing Trends & Predictions for 2023". I thought it would be a fun exercise for each of us to explore where we're currently trending on each of these items, considering we're almost half-way through 2023. Let's hop right into it :)

What do diamonds and brands have in common? More than you might think! Let’s have some fun today exploring the similarities between understanding what makes a diamond valuable and what makes a brand valuable :)

Return on Investment is probably one of the most common KPI's when it comes to a monetary spend. We put X amount of money into a project with the intent of having MORE than X when we're done. It's a good metric. And it could be even better if we considered TIME in the equation.

What do you do when you want to grow past where you currently are? The answer isn’t to SHIFT to MIRROR what someone else has done (which is what most businesses do). Come and explore how erasing your uniqueness in business eliminates your ability to scale, instead of creating it; and what you can do instead.

With all the complexities of remote work, digital selling and digital marketing, how can you bring a people-first focus to your digital interactions? Well, that's what we're here together to discuss. And it all starts with…INTENTION.

Almost all of the hype in sales and marketing in the past 10 years has been about automation. Doing MORE things. But if MORE was actually helping, wouldn't there be more companies with an over-flowing funnel and less doing mass layoffs? Let’s look at what optimizing the people behind the scenes could do…

Maybe I'm crazy, but I don't feel like anyone LIKES feeling like a transaction. I mean, it always FEELS different to be seen like a person BEFORE someone helps you. That FEELING is your brand. And it possible to create by simply: 1) Honoring what's important to you, and 2) Being intentional about delivering that to other people.

On the surface, for people who don't have a deep understanding of brand, generative AI likely seems amazing. But with the current value of most brand inputs, there are HUGE gaps in the creation of MEANINGFUL content. Let's explore some of the myths on which this and other similar types of AI are based that are sending us in the wrong direction.

Do you think a business can be “like a family”? A lot of career coaches say it's a red flag. But what if there was more truth to it than we thought? I love me a good "What If", so today, let's explore how much Families and Businesses actually have in common 😉

For companies of a certain size, scalability ALWAYS becomes part of the equation. But does scalability happen BECAUSE of people? Or IN LIEU of people? There are some key things that are required for a business to scale…let’s see where PEOPLE come to play in the equation.

Marketing is all about connecting with the people who need what your company offers. About creating enough influence in your industry that people come to you for answers. But most marketing DOESN'T do this. Here’s how to audit if yours DOES :)

In simple terms, your funnel is the way you move people through the process of finding out you exist to buying what you're selling. It's a process with multiple points. Which means, there are lots of places the process can break. So how do you make sure you’re not running broken funnel processes? Read on :)

Advertising. It's one of the loudest things in the Marketing arena. But advertising is only a one-way announcement to the world. And nobody builds a relationship off a one-way “connection”. So, if you're looking to drive digital influence, and advertising isn't the thing that does it, then what does?

When innovation is one of the key principles in which companies do business today, why do we keep moving back instead of moving forward? To be fair, it's much easier to go back to something we know then going towards something we don't. But what do we risk by going back?

All of us are wondering unique thoughts during the work day. The majority of people just keep their thoughts to themselves. But at the end of the day, what your people WONDER is the access point to their greatest contribution. So what if we talked about it more? Especially in our marketing…

It's a New Year. A time when many individual humans are looking at what they can do differently to get the results they want. But what about on a business front? Are we doing “more of the same” in our marketing and expecting different results? Perhaps we can be a little more intentional…

I'm all about experiences. Always have been. Always will be. And one of the things that STILL boggles my mind is the lack of effort that most brands put into their digital experience. So today I want to talk about the most important thing you can do in 2023 to make your digital experiences work for you.