I've worked in Marketing for a LONG time. And since the dawn of social media in the workplace (yes, I'm THAT old), companies have been policing social media. Which is actually STOPPING you from growing your digital influence. What can help? Empowering your people. Let’s talk about how to do that :)

Most often, when it comes to marketing, we track QUANTITY. The number of engagements, or pieces of content, or people who came by our booth. But while quantity might be the easiest thing to measure, it isn't always the most MEANINGFUL. So, how about we introduce something a little more meaningful into our metrics?

So many businesses only focus on the tech piece of digital transformation. But it's NOT about the technology. It never was. It's about the PEOPLE using the technology. In a way that shows other people what your business is all about. Authentically.

Digital Influence isn’t built without intention. Yet somehow, people still think that if they just post enough content, it will build. That's like saying, "just pile up enough wood over there and the barn will build itself". That's a hard no. So, how CAN you build Digital Influence? Let's break down the INPUTS.

If self care in business is “the practice of taking an active role in protecting the company's well-being and happiness, in particular during periods of stress”, how might we INTENTIONALLY create space for that in the workplace?

If you're not in the business of working for yourself, you might think that your personal brand has no relevance in the workplace. You might have even been outright TOLD that by a manager or co-worker at some point in your career. But it’s just not true.

If you were going to send someone on your team out to explore "digital influence solutions", who would it be? The marketing team? That’s all well and good BUT every person in your organization is either contributing or taking away from your digital influence. Do you know who is doing what?

Every year, at Halloween, I am reminded of how often we wear masks. You know, the ones we put over our personal brands to go to work, because that’s what makes us a "good" representative of the company. But what do we, AND our companies lose when we do that?

The online environment is rife with conversations to LISTEN to. Consumption of information is at an all time high in our current environment. But are you LEADING in any of your conversations?

It’s possible to use your digital spaces to create belonging. But in order to do that, there are a few key things you need to keep in mind. Let’s explore what it looks like to use YOUR digital space to create belonging for yourself and others :)

A lot of people (and companies) talk about "digital influence" as something you do or do not have. Which is fine when you are measuring digital influence, but what it ignores all the things one DOES to CREATE digital influence. So let's explore some of those things today.

There are too many voices in the digital space. Each one is easy to ignore...Unless you give people a REASON to listen to you. That's where creating belonging comes in. Let’s explore how a focus on belonging might impact our social selling strategies :)

For a long time, I had an issue with the word "dominance”. Because to me, dominance is related to conquering. But what if your digital dominance could exist in INFLUENCE only? Maybe...just maybe...it looks like Community.

If you've ever heard me speak about KPI's, you'll know that I think most sales KPI's are whack. Whether your a big business, or just starting out as an entrepreneur, you'll find lots of information on things you "should" track. But are these metrics driving the behavior that actually converts?

For years, corporate work environments have been celebrating the robotic efficiency of humans. So much so, that humans start measuring themselves against a robotic standard. But, what if transformation is only available to humans?

What does it mean to be social? It looks a little bit different for everyone. It's not about everyone in your business being an extrovert and bringing back 100 business cards. It's about creating space for your most influential people to share, socially, what you do and why you do it.

There's a lot of talk about digital transformation. But what does that really mean? A lot of businesses implement software "solutions", but BUYING a solution doesn't mean that you've experienced a transformation.

Sales often gets a bad wrap. Why? Because people show up to SELL. The show up to CONVINCE. They show up to make you question yourself and then tell you they are the answer to your problem. Ugh. So what can we do instead?

I think we give far too few things the opportunity to be transformational. We save a personal transformation for a HUGE event. But what if some of those every day things - like networking - could be transformational as well?

Most spaces are created to support people DOING a thing. So, when we're aligned on what we're there to do, why do people start to feel so mis-aligned? Because rarely do people create an intention of what it FEELS like to show up and do that. Let’s explore what really gets your people to participate in community…the FEELING of Belonging.