Advertising. It's one of the loudest things in the Marketing arena. But advertising is only a one-way announcement to the world. And nobody builds a relationship off a one-way “connection”. So, if you're looking to drive digital influence, and advertising isn't the thing that does it, then what does?

When innovation is one of the key principles in which companies do business today, why do we keep moving back instead of moving forward? To be fair, it's much easier to go back to something we know then going towards something we don't. But what do we risk by going back?

All of us are wondering unique thoughts during the work day. The majority of people just keep their thoughts to themselves. But at the end of the day, what your people WONDER is the access point to their greatest contribution. So what if we talked about it more? Especially in our marketing…

It's a New Year. A time when many individual humans are looking at what they can do differently to get the results they want. But what about on a business front? Are we doing “more of the same” in our marketing and expecting different results? Perhaps we can be a little more intentional…

I'm all about experiences. Always have been. Always will be. And one of the things that STILL boggles my mind is the lack of effort that most brands put into their digital experience. So today I want to talk about the most important thing you can do in 2023 to make your digital experiences work for you.

I've worked in Marketing for a LONG time. And since the dawn of social media in the workplace (yes, I'm THAT old), companies have been policing social media. Which is actually STOPPING you from growing your digital influence. What can help? Empowering your people. Let’s talk about how to do that :)

Most often, when it comes to marketing, we track QUANTITY. The number of engagements, or pieces of content, or people who came by our booth. But while quantity might be the easiest thing to measure, it isn't always the most MEANINGFUL. So, how about we introduce something a little more meaningful into our metrics?

So many businesses only focus on the tech piece of digital transformation. But it's NOT about the technology. It never was. It's about the PEOPLE using the technology. In a way that shows other people what your business is all about. Authentically.

Digital Influence isn’t built without intention. Yet somehow, people still think that if they just post enough content, it will build. That's like saying, "just pile up enough wood over there and the barn will build itself". That's a hard no. So, how CAN you build Digital Influence? Let's break down the INPUTS.

If self care in business is “the practice of taking an active role in protecting the company's well-being and happiness, in particular during periods of stress”, how might we INTENTIONALLY create space for that in the workplace?

If you're not in the business of working for yourself, you might think that your personal brand has no relevance in the workplace. You might have even been outright TOLD that by a manager or co-worker at some point in your career. But it’s just not true.

If you were going to send someone on your team out to explore "digital influence solutions", who would it be? The marketing team? That’s all well and good BUT every person in your organization is either contributing or taking away from your digital influence. Do you know who is doing what?

Every year, at Halloween, I am reminded of how often we wear masks. You know, the ones we put over our personal brands to go to work, because that’s what makes us a "good" representative of the company. But what do we, AND our companies lose when we do that?

The online environment is rife with conversations to LISTEN to. Consumption of information is at an all time high in our current environment. But are you LEADING in any of your conversations?

It’s possible to use your digital spaces to create belonging. But in order to do that, there are a few key things you need to keep in mind. Let’s explore what it looks like to use YOUR digital space to create belonging for yourself and others :)

A lot of people (and companies) talk about "digital influence" as something you do or do not have. Which is fine when you are measuring digital influence, but what it ignores all the things one DOES to CREATE digital influence. So let's explore some of those things today.

There are too many voices in the digital space. Each one is easy to ignore...Unless you give people a REASON to listen to you. That's where creating belonging comes in. Let’s explore how a focus on belonging might impact our social selling strategies :)

For a long time, I had an issue with the word "dominance”. Because to me, dominance is related to conquering. But what if your digital dominance could exist in INFLUENCE only? Maybe...just maybe...it looks like Community.

If you've ever heard me speak about KPI's, you'll know that I think most sales KPI's are whack. Whether your a big business, or just starting out as an entrepreneur, you'll find lots of information on things you "should" track. But are these metrics driving the behavior that actually converts?

For years, corporate work environments have been celebrating the robotic efficiency of humans. So much so, that humans start measuring themselves against a robotic standard. But, what if transformation is only available to humans?