Social Media CAN be Revenue Generating.
And Social Media is Marketing’s Responsibility.
Well, at least 98% of the time 😉
So expect our marketers to know things about social media. How to create accounts. How to post. How to engage. And we get SO busy with WHAT they need to do, and tracking to make sure it’s done.
But when it comes to marketing, just DOING something doesn’t necessarily make a difference.
Ever had your team (or yourself) post a post and get NO engagement? Ever gone dark on social media for days (or weeks) and not notice any difference in your funnel? If you simply stop at DOING THINGS on social, social will never do anything for your brand.
Let’s empower our Marketers with the SKILLS to make social work.
And it’s less about the WHAT they do. And more about the relationships they build that make the WHAT work. And it doesn’t actually matter what your specific marketing goals are. (I mean, you DO have to KNOW what they are and WHY they are). But no matter what you’re trying to accomplish? There’s a way to do that with social.
But it won’t happen just by BEING ON social.
Let’s Make Marketing Social (again).
In the days before mass media, Marketing was always about making connections, building relationships, serving clients in magnificent ways, and inviting people to the party.
It can be that again.
All it takes is the right focus 🔍
SOCIAL SELLING & INFLUENCE: For Marketing Teams
If your Marketers are going to be responsible for “social media” - and you WANT those efforts to drive value for your organization - then they need the skills to build the relationships that make those efforts work. And while Marketers might want to stay as far away from Sales as possible, if your marketing efforts don’t play well with sales, they WON’T be generating revenue.
This 12-week program teaches your Marketers:
How to create content that is in alignment with building brand thought-leadership,
How to create connections digitally that improve engagement rates, event attendance and sales,
How to own their personal brand while building meaningful relationships for the corporate brand,
How to eliminate unproductive marketing efforts and replace them with meaningful ones.
Email tracy@tlbcoaching.com to start coordinating YOUR Team Experience today!
Eric Albertson, Strategic Execution Expert, Albertson Performance Group
“It’s rare, very rare, for someone to so quickly and deeply understand and put into action all of the concepts around a high performance sales-ready lead generation system. Tracy dialed in the Value Proposition, understood the buyers journey and built the content and messages that took prospects from beginning to the end. The content and related messages were spot on and very effective. A thing of beauty. Tracy gets it and can do what it takes to get results.”
