I’ve done a lot of work on Ideal Customer Profiles. Whether you’re in tech or retail, B2B or B2C, a solopreneur or an organization that’s ready to scale, everyone is looking for the “right” customers. So, how do you go about finding these “right” or “ideal” customers? Here are 5 quick tips!

No one goes into business without some kind of target market. There are a million-and-one “nail your niche” free offers out there and once we get our Ideal Customer Avatar created, we feel like we’re all set. But how many of us create our “Busy Jenny” or “Scaling Suzie” and leave them sitting in a pile of other strategic planning?